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Directed by Drew Barrymore featuring Chloë Moretz, Miranda Cosgrove, Tyler Posey, Donald Glover, Shailene Woodley and Alia Shawkat.
I remember watching this video and thinking it was the edgiest, most iconic piece of media. It's just one of those videos you don't even tell your friends about because you know you were one of the few to know about it as an extended privilege of the algorithm that randomly recommended it to you. I felt the most special for knowing who these people were, specifically knowing who Drew Barrymore was. I knew if I were to ask my friends, they wouldn't know who they were. They couldn't catch up and that was enough for my 13 year old ego. Yeah, after rewatching I can conclude it is indeed the edgiest, most iconic piece of media 🚬
Jan 31, 2025
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Anybody remember a clip show about banned music videos that, incidentally, ended up on one of the networks that banned them? It was either VH1 or MTV2, and they ran stuff like Nine Inch Nails’s “Closer,” Pearl Jam’s “Jeremy,” and Prodigy’s “Smack My Bitch Up.” Anyway, I was glued to the TV whenever it came on and I think a lot of my aesthetic sensibilities came from that 90s-00s golden age, making me into (regrettably) a bit of a music video snob. No offense, but the VFX-driven spectacles of today just don’t hit when you cut your teeth on stuff from CANADA and the Directors Bureau (whose website sadly doesn’t even have their best stuff anymore). The unique exception is director Cody Critcheloe, who goes by SSION (pronounced like the latter half of *passion*), and his new video for Yves Tumor is nothing less than what I’ve come to expect from the multihyphenate: a hyperreal vision of Los Angeles replete with larger-than-life characters who are characteristically drawn up from real life, and handmade props that belong in a museum, but I’ll settle for a gallery. (In this case, it’s a smashed-up hand-painted sunburst convertible and a leather jacket with a The Cochran Firm logo.) It’s the stuff dreams are made of, cementing Critcheloe as one of the most exciting and visionary directors of our time (other notable mentions include Eugene Kotlyarenko, Anne Alexander, and Minister Akins).
Nov 24, 2020
I just watched a TikTok (🔗) OK Go made about making the music video for Here It Goes Again and it warmed my heart. Sometimes we become so familiar with something we forget how magic it is. I really love reminiscing early internet / YouTube stuff, and this sums up the silliness a lot I think. OK Go were truly ahead of their time! Fuck ur big budget mv!!
Nov 9, 2024
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Easily the best TV promo video of all time. Chills.
Nov 21, 2023
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