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The ā€œmarried in a year in the suburbsā€ guy will be the last proper internet-dunking for contrived artistic vibes. The last Rebecca Black. The major social medias will be so flooded with rage bait and AI garbage that the social responsibility to call out performative art will seem insignificant, people will cheer on similar content but with a knowing in-joke slant to let others know they don’t actually like it, a content minded Internet personality will see this and try to break into the music industry with an intentionally cringey song, an N+1 essay titled ā€œstolen loser valorā€ will reset us back to baseline, but the dynamic will never quite be the same. Clams will get the Axolotl treatment, the word ā€œclamā€ itself will send youths into fits of laughter, no one will know how or why we got here. Orlando Bloom will shock the nation with the way he does something weird, like Pete Buttigeg with that cinnamon roll but much, much darker.
May 29, 2025

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I'm so fucking happy I dont know what the first paragraph is referring to. That kind of content is for a less happy version of me.
May 29, 2025
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@_KZR_ you should be, it’s a pointless thing where people engage w what they hate instead of what they actually enjoy. Idk what it says about me that I enjoy neutrally observing it all, but I’ll unpack that on another run
May 29, 2025
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@_KZR_ a lot of people convince themselves they're participating in "the discourse" when they're just creating shareholder value for tech companies and making themselves mad.
May 30, 2025
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@_KZR_ and I agree that exercise is a great time to just think about things
May 30, 2025
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A ā€œstop Mormon hateā€ campaign will gain slight traction after a netflix standup special joke. It will become widespread enough for Adrian Brody to show his support, but no further. Pier 1 Imports style middle class baroque will be worked into a lot of trendy graphic design (recession indicator)
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bc resolutions feel existential and this is way more fun. some of mine for 2024 include hailey bieber pregnancy announcement and a disney scandal documentary. let your mind run wild!!!
Dec 14, 2023
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I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here). What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did. ...and yet... When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.
Apr 25, 2024

Top Recs from @hhtthhtthhttht

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The brits went crazy with this phrase. Some of their best work
Apr 17, 2025
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Ok stay with me here. Too much public filming. This is going to discourage good weird public activity. We need people being weird in public. Odd dancing, carrying around insane items, freaked out fits, etc. Instead of a quick vid to show your friends, or, god forbid, *get internet clout*, people should be sketching the scene and describing it in colorful language. Now you have to take accountability for your opinion on the matter, your draftsmanship and writing gets better, and the public freaks have plausible deniability in the job interview. This goes for drunk man on the street tik tok videos as well. Put on a newsboy cap and start jotting. There should be exceptions like intentional performances or heinous crimes of course. I’m open to other exceptions I just can’t think of any rn. This will never be a reality but i can try
Feb 25, 2025
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I think karma is real so I don’t stress it much
Mar 10, 2025