for a while, I thought that to be anyone of substance, value, recognition, etc. you had to have a distinct personal brand. What a load of hooey. It definitely had a lot to do with Instagram, and like admiring people for having that persona that people know who you are without actually having to know you. itās really depressing and sincerely unattainable for me. I now am very happy being off Instagram and doing whatever, without wondering how it looks.