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I think that attention is the key to authenticity and, by extension, to creative empowerment — not the curation of content, but rather the way you approach any experience.
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i read this substack article and i can't stop yapping about it we should all embrace messy process that's what being a designer/artist/person (??!!) is !!!!!
May 30, 2025
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By Erifili Gounari If I’m gonna doomscroll, Substack gotta be the best app do to so. I love finding and subscribing to random people that talk about topics I’m interested in. This article talks about the importance of acting out of sudden inspiration rather than at the ā€œperfect timeā€. Unfortunately, I do this often. There’s always something I’m not ready for, knowledgeable enough for, capable of, etc. Her perspective felt really different to me because usually the articles I read on Substack are about an inherent indifference towards something in the author’s life (their personality, the patriarchy, their phones) and this wasn’t that. She basically tells you to—in the words of Kim Kardashian—get your fucking ass up and work. Which I certainly have become way to comfortable not doing. Highly recommend for all the bed rotting divas out there. We gotta punch the clock cause it’s time to work!
Mar 15, 2025
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how creative work is crafted is so interesting…
most of my writing starts of as a stream of consciousness-esque voice memo—
which i then transcribe (structured as one long paragraph, the same way i spoke in the voice memo) into my notes app,
from there, said notes, subsequently become the first draft structure,
of what eventually ends up being published;
this is exactly how i wrote my most recent newsletter about the underground music scene:
the underground is surfacing
Jul 18, 2025

Top Recs from @azure_cockroach

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makes me feel happy 🤷
i realised i stop myself from enjoying things a lot just because i think they’re too childish.
like… yeah. maybe it’s not exactly mature to spend an hour in a toy store looking for colourful, moving, fluffy, squishy things. but it makes me feel more alive than a vacation, concert or netflix ever has…
same with writing like i’m falling asleep on a keyboard while decorating articles with glittery symbols.
letting myself be against seriousness. against non-ironical snobism. against algorithm-polished aesthetics. letting myself be as ugly and uncomfortable as i am. it’s fine. i need it.
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i’m in love with new BIG table still anxious tho …