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I'm fascinated with the idea that culture has come to a grinding halt in the past couple decades. It partly feels true, but it could be that the media we consume and platforms we use are self-aware echo chambers that aren't conducive to original ideas. I'm curious on y'all's thoughts.
Jun 19, 2024
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imo it's a pretty complex issue. i guess rehashes and a fascination with the past has always been popular. but on the other hand, it's quite apparent that we haven't had much "new" stuff lately, or at least not many big shifts in culture/technology aside from AI/tiktok conrent and nihilistic self-referential memes. at the moment it seems the 2010s are having their moment. i wonder what will happen when 2020 becomes popular again.
Jun 20, 2024
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😃i am (early?) gen z so i was very much a child during this period
with that said, don’t be fooled by youtube drum and bass playlists or weepy-eyed disney channel retrospectives - much of the mainstream culture of this era was insanely bad. that is obviously still true today, but the difference is that the monoculture was still alive in the 2000s, so your ability to opt-out and find subcultural niches that had cool stuff going on was significantly curtailed compared to today. you basically *had* to be literally anorexic to be conventionally attractive, there was no political “left” to speak of (not that it mattered to me when i was a literal child but still), and as others have mentioned, insane 9/11 hysteria lasted well into the obama era.
with all that said the thought of having to grow up today is honestly terrifying. i am old enough that social media did not become culturally dominant until high school (i had a dumbphone until freshman year), and i do feel blessed to have grown up on a pre-web 2.0 internet. you still were able to buy things and own them. a huge number of the greatest games of all time came out during this period, and every mainstream multiplayer release wasn’t just a casino with a mid fps attached to it. amazon had yet to completely conquer the earth. the government kind of worked. i don’t think i would go back because i’ve been spoiled by the sheer volume of amazing things that i have access to today and i do think we’ve made some solid sociopolitical progress, but there are definitely some things i miss
with that said, don’t be fooled by youtube drum and bass playlists or weepy-eyed disney channel retrospectives - much of the mainstream culture of this era was insanely bad. that is obviously still true today, but the difference is that the monoculture was still alive in the 2000s, so your ability to opt-out and find subcultural niches that had cool stuff going on was significantly curtailed compared to today. you basically *had* to be literally anorexic to be conventionally attractive, there was no political “left” to speak of (not that it mattered to me when i was a literal child but still), and as others have mentioned, insane 9/11 hysteria lasted well into the obama era.
with all that said the thought of having to grow up today is honestly terrifying. i am old enough that social media did not become culturally dominant until high school (i had a dumbphone until freshman year), and i do feel blessed to have grown up on a pre-web 2.0 internet. you still were able to buy things and own them. a huge number of the greatest games of all time came out during this period, and every mainstream multiplayer release wasn’t just a casino with a mid fps attached to it. amazon had yet to completely conquer the earth. the government kind of worked. i don’t think i would go back because i’ve been spoiled by the sheer volume of amazing things that i have access to today and i do think we’ve made some solid sociopolitical progress, but there are definitely some things i miss
6d ago
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🛹the social internet (and rapid, inescapable commercialization thereof) makes it so that you are what you consume, not what you do, not where you go, not who you spend your time with. before if you bought the clothes or the gear without doing it or without being in community, you were a poser. if you monetized or commercialized that interest and put those incentives over expression and connection, you were a sellout. but that doesn’t exist anymore — democratization and anti-gatekeeping as both ideas and ends of an algorithm to maximize surface area for consumption have made it so that there isn’t a distinct authority on what you can attach to your identity or how you express yourself
but if the extent of our agency in a democratized landscape is to only to consume more instead of producing or connecting, or to produce only to commodify ourselves for money or internet points, then maybe it’s a different kind of “being influenced by social trends rather than authentic interest” than going to a skate park, or an open mic, or a restaurant, or whatever because we heard about it somewhere and wanted to check it out, and de-centering the internet from what we see on it and how we engage with it is a way to make that healthier or more generative for ourselves, and can create beauty without immediately thinking about how to fit into a box along lines drawn by advertisers
but if the extent of our agency in a democratized landscape is to only to consume more instead of producing or connecting, or to produce only to commodify ourselves for money or internet points, then maybe it’s a different kind of “being influenced by social trends rather than authentic interest” than going to a skate park, or an open mic, or a restaurant, or whatever because we heard about it somewhere and wanted to check it out, and de-centering the internet from what we see on it and how we engage with it is a way to make that healthier or more generative for ourselves, and can create beauty without immediately thinking about how to fit into a box along lines drawn by advertisers
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😃I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here).
What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did.
...and yet...
When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.
What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did.
...and yet...
When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.
Apr 25, 2024
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The perfect lil snack for when you don’t want a big snack
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Here it is, folks! Volume I of what could very well be a continuous project. Thank you so much to everyone that submitted - I smiled the entire time I was putting this together. It's best listened to with headphones ☺️
Liner Notes:
This collection of field recordings is a collaborative effort with users of PI.FYI, each of which recorded their own pieces. It features audio from all over the world and exhibits eclectic moments from London Underground commutes to cuckoo bird calls in Dhaka to the sounds of a century-old American diner.
Online communities like PI.FYI often represent a diverse set of people, places, and experiences, but together, the submissions form a living collage that highlights the commonalities of modern life - a unifying message for such a tumultuous time. The first track features all of the sounds played at once in an attempt to create an audio snapshot of an online community but in their offline lives.
The individual recordings are unedited except for minor gain and compression adjustments for consistency across the collection.
Online communities like PI.FYI often represent a diverse set of people, places, and experiences, but together, the submissions form a living collage that highlights the commonalities of modern life - a unifying message for such a tumultuous time. The first track features all of the sounds played at once in an attempt to create an audio snapshot of an online community but in their offline lives.
The individual recordings are unedited except for minor gain and compression adjustments for consistency across the collection.
