Feb 1, 2024
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things were easier (because i was a kid) but it seemed so simple. where are all the frozen yogurt restaurants? why don’t people have cds anymore? bring back limewire and online chat blogs and weird websites and silly graphic t-shirts and chunky sneakers and twee and hipster styles. i miss collegehumor and buzzfeed. but i bring the nostalgia for myself back every day by dressing like i stepped out of a rhett and link music video and listening to modest mouse and metric and the yeah yeah yeahs. i love my digital camera and my dvds and volunteering at my university radio station.
Jan 20, 2025
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by @artifaxing on instagram.
“ It’s 2025 as I write this, and I’m holding what would’ve been seen as a supercomputer just 50 years ago in the palm of my hand. I can Google any image, take a photo, post it online, and reach millions in seconds. But still… I find myself missing the past. The “good days.” And maybe you do too.
For years now, I’ve noticed something. When I scroll, I see grainy VHS clips, blurry digital photos, old games on outdated consoles. And I always ask why. But I know the answer.
Everything today feels polished. We’ve got 8K, 160fps, ultra-HD in our pockets. Even the cheapest cameras capture insane quality. But is that a true reflection of us? I don’t think so.
We’re drawn to what’s imperfect because we’re imperfect. That raw, nostalgic look feels more real. And especially in moments of uncertainty, people turn to it for comfort. It’s familiar. It feels safe. According to fMRI studies, nostalgia even lights up reward centers in our brain, particularly the medial prefrontal cortex.
That’s why you see it everywhere now. People are buying old iPhones just to get the early 2010s look in photos. Brands are tapping into that too. Nostalgia marketing has seen a 20 to 30 percent rise recently.
It’s not just media. It’s clothes, logos, design. Minimalism and modernism made everything clean, but in doing so, kind of erased the personality. People want character again. They want imperfection. They want bold, messy, loud. They want to feel something. “
Jul 3, 2025
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Shoutout to gen-z for helping all of us millennials live out our OG myspace and tumblr nostalgia. Not only are the interface and the vibes of this app on point, but a lot of your fashion is really committed to the bit and embracing that era, so thank you.
Feb 10, 2024
Top Recs from @fre
It’s like Christmas card season all year round. An analog instagram. Give your guests something to snoop on while you’re cooking
Mar 2, 2024
đź…ż
Get your booty out of bed and onto a park bench. Play all the little games the New York Times makes and send photos of the sky to everyone you know
Feb 7, 2024
Feb 3, 2024