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Shoutout to gen-z for helping all of us millennials live out our OG myspace and tumblr nostalgia. Not only are the interface and the vibes of this app on point, but a lot of your fashion is really committed to the bit and embracing that era, so thank you.
Feb 10, 2024

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once more with gusto.
Feb 10, 2024
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things were easier (because i was a kid) but it seemed so simple. where are all the frozen yogurt restaurants? why don’t people have cds anymore? bring back limewire and online chat blogs and weird websites and silly graphic t-shirts and chunky sneakers and twee and hipster styles. i miss collegehumor and buzzfeed. but i bring the nostalgia for myself back every day by dressing like i stepped out of a rhett and link music video and listening to modest mouse and metric and the yeah yeah yeahs. i love my digital camera and my dvds and volunteering at my university radio station.
Jan 20, 2025
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by @artifaxing on instagram.
“ It’s 2025 as I write this, and I’m holding what would’ve been seen as a supercomputer just 50 years ago in the palm of my hand. I can Google any image, take a photo, post it online, and reach millions in seconds. But still… I find myself missing the past. The “good days.” And maybe you do too. For years now, I’ve noticed something. When I scroll, I see grainy VHS clips, blurry digital photos, old games on outdated consoles. And I always ask why. But I know the answer. Everything today feels polished. We’ve got 8K, 160fps, ultra-HD in our pockets. Even the cheapest cameras capture insane quality. But is that a true reflection of us? I don’t think so. We’re drawn to what’s imperfect because we’re imperfect. That raw, nostalgic look feels more real. And especially in moments of uncertainty, people turn to it for comfort. It’s familiar. It feels safe. According to fMRI studies, nostalgia even lights up reward centers in our brain, particularly the medial prefrontal cortex. That’s why you see it everywhere now. People are buying old iPhones just to get the early 2010s look in photos. Brands are tapping into that too. Nostalgia marketing has seen a 20 to 30 percent rise recently. It’s not just media. It’s clothes, logos, design. Minimalism and modernism made everything clean, but in doing so, kind of erased the personality. People want character again. They want imperfection. They want bold, messy, loud. They want to feel something. “
Jul 3, 2025

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I don't know how well this actually answers your initial question, I think it's more of a counterpoint to some of the stuff people have already said, but here it goes.
In the past (prior to social media or search engines) specific styles, specialized knowledge, and niche awareness actually took effort. You had to go out into the world and find a scene, be accepted, participate in it, contribute to it, and learn from others with specific knowledge within the specific sub- or counter-cultural scene. It took time, effort, and experience to craft an identity. Nowadays people cycle through various identities and trends like commodities because it takes no effort (they're sold to them by social media algorithms, influencers, brand accounts, etc.). It comes to you in your phone without you ever even having to leave the house or put in the time to discover it or participate in it (you just follow specific people or subscribe). You can be a passive observer or consumer, not an active contributor. As a result, you're not invested or tied down and committed to that core identity. You can cosplay depending on your mood or who you want to momentarily convey yourself as, because it's easy. Essentially, being a poser has become normalized. An identity is now something to be momentarily consumed and affected, rather than grown, built, and developed over time.
Granted, it's always been different in regards to "mass" culture and popular trends (both in the past and now). Those are impossible to miss and were always monopolized by specific trend setting institutions, but always by the time it gets to that point, the actual initial counter- or sub-culture that inspired it has already been coopted and has started to disintegrate under the weight and attention of mass consumption.
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It's an action deserving of its own nickname. My cat's name is Gomez, but when he crosses his paws like this, he turns into Hodgkins Plumpersocks.
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Please enjoy my attempt(s) to fill the void.
title: "pet; owner" medium: hair