Related Recs

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jjjjound and the ever-shifting change in taste makers

I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here). What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did. ...and yet... When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.

@marianoleonczik

Apr 25, 2024

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realizing modern loneliness is partly due to encouraging, celebrating niche taste, thus decimating shared life experiences

Water cooler > niche crossover

@indianjones

Oct 13, 2024

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Rejecting Indie Sleaze

INDIE SLEAZE is y'all's last chance to make whiteness seem cool. I’m personally over it, the white supremacy is out. I’m gonna assume anyone trying to revert back or revive these aesthetics has no swag or sense of self or personhood. It's past irony, it's white supremacy. It’s not post-anything also. It’s exclusionary cuz whites feel excluded from the current convo so they decide to dress alike and dive deep into anglo-aesthetics. It’s boring, it’s obvious, and it’s over. Book more Black people for your parties instead, at least there will be some sort of cultural ethos.

@bigknives

Apr 28, 2023

Top Recs from @howmanygods

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Ritual

Any kind.

@howmanygods

Nov 29, 2023

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The curse (2023)

Finally a media product honest about the psychosexual trauma and deranged generational entitlement of millennials. The Fielder-Safdie meetup bridges the confounding cinéma vérité of the former with the disconcerting aesthetic of the latter. To be sure, I'd call this a "drama;" but, as is the case with the auteurs here, the blurring of "reality" with "fiction" ends up presenting a truth larger than the sum of its parts. Well-meaning liberals gentrify the frontier, while excusing themselves from the shitty and destructive behavior that they knowingly partake in. Emma Stone is truly un-believable, an uncanny powerhouse. There's no boundary here, in the Derridian sense: you are at fault as you watch, especially when Nathan shows us his tiny, tiny, tiny little dick. "It's not a big deal and I'm not insecure about it."

@howmanygods

Dec 11, 2023

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Nick Cave and the bad seeds in Wings of Desire

An astounding aside in one of the greatest filmmaker's greatest films, Nick Cave and co are accompanied by angels.

@howmanygods

Nov 8, 2023