“I came to (Jim Sinegal) once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends.’ And he said, ‘If you raise the effing hot dog, I will kill you. Figure it out.’”
— Craig Jelinek, former CEO of Costco
My dad teases me about how when I was a little kid, my favorite thing to do when I was on the landline phone with somebody—be it a relative or one of my best friends—was to breathlessly describe the things that were in my bedroom so that they could have a mental picture of everything I loved and chose to surround myself with, and where I sat at that moment in time. Perfectly Imperfect reminds me of that so thanks for always listening and for sharing with me too 💌