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What was intended to be a trip to the Musuem of Modern Art (the very best) ended up being a trip to the Paloma Wool pop-up in SoHo.
I love fashion but I’ve never been so fascinated and appreciative of a brand until I discovered Paloma Wool (so underground, I know). The set up of the store was so specific and well thought out in a way that made the environment truly beautiful. It was an elevated retail experience if you will.
I’m broke as fuck. However, I got to try on a few pieces and it was really special. My mom quite literally shed tears of joy when I came out of the dressing room in one of their dresses.
10/10 - would recommend stopping by. It gave me a new appreciation for curation and art direction in fashion. Very, very cool experience.
#soho #palomawool #fashion
Dec 29, 2024
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