While it was warm in 2008, I traveled the United States with a crew of friends directing promotional videos for Rock Band 2, a rhythm and timing-based video game that came with guitars, drum kits and vocal mics. We traveled with modified Xboxes and prototypes of the instruments.
The appeal of these sorts of campaigns was that we could dash across the United States, conjuring surreal adventures. Swimming in the Ozarks with catfish grabblers. Hanging off murdered out choppers from Sturgis to the Devil’s Tower. Squishing our way through red clay of a riverside land trust that members of the Elephant 6 Collective had moved into outside of Athens, Georgia.
Johnny Knoxville had a batch of ideas to shoot back home in Tennessee, so we drove deep into the profoundly corrupt Cocke County, Tennessee. We crept past cement infrastructure inexplicably built in the undeveloped woods. Highway exit ramps that weren’t connected to any highways. Contractors being paid to build sections of bridges over no actual gap. Money being siphoned and kicked back as we tried to find Parrotsville, TN.
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