we are rapidly losing the existence of genuine Subcultures that emerge from a cultural or historical inflection point. hence, trendiness - trends and aesthetics norms are a huge selling point for brands of all shades and stripes, its standing in for what subculture was doing the heavy lifting for. add in the ability to purchase online right thru algorithm machines a la TikTok and Instagram… voila! a captive audience to sell trendiness to