My style is kind of intentionally boring, so I like the GAP. I used to really like Old Navy, but their clothes don't last at all. The GAP is decent and they have sales pretty often. Additional rec's to: Brooks Brothers, Polo / RL, and vintage on eBay (the real source of most of my clothes lol).
I’m going to assume ‘normal’ means things regular humans wear that don’t cost $$$$$$. I peeped some of the other recs and they had a lot of great options. Some broad thoughts:
• Thrifting is incredible...if you know what you’re looking for. It’s worth spending some time doing research / time in the stores feeling all the things yourself. • GAP’s new creative department is incredible and they’re honestly the best all-around normal mall brand. Fits are great. Materials are thoughtful and rational (their linen stuff has been shockingly good). • I am a loyal cultist to J Crew (and her younger, edgier, hotter sister in Madewell). The men’s department is currently way ahead of the women’s — SHOP THE MENS DEPARTMENT! This is peak era of women-wearing-menswear so abuse it. • Everlane is good, their fits are hit or miss though. I’d say if you can go to a physical store try stuff on there.
the gap is pretty classic and hasn’t changed much. zara also has some good quality basics, like jeans without rips/tshirts/coats, but it’s pretty pricey. old navy used to be good but the quality has gone downhill recently
