I’ve gone through so many different matcha brands through the past two years. The type of matcha really matters depending on whether you plan on baking or making lattes out of them. I’ve been exclusively using Naoki for the past year now, mainly because they make it super easy to pick which blend works best for what I’m trying to do (because I have no idea what I’m doing here). I’ve been using the Fragrant Yame blend from Amazon for both baking and lattes with a splash of oat milk, and it’s chef’s kiss
i tried to save money by buying an affordable matcha brand that was kinda being hyped on social media but it was so disappointing i ended up buying a more expensive one but one i was sure was great quality. i'll never try to be cheap with matcha again 😭
top: cheap ceremonial matcha
bottom: pricier ceremonial matcha
(the color difference is so striking)