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photography style you loved amidst 2020 pandemic, allowing for heaven by marc jacobs and other pinterest board esc creators to take over social media. it’s always been low hanging fruit yet now collectively it’s easy to hate because we’ve moved on. yep. ironic 2013 tumblr aesthetics bloghouse and helvetica are the next big thing! it’s not the same.. right?
Jan 23, 2024
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💻what a time to be depressed in middle school. my uniform was flower crowns, combat boots, a skirt, tights and a graphic t-shirt. I thought my tumblr was so fucking sick—I copied some code on the backend so Born to die by Lana del Rey played and the mouse was a skull.
So funny that at the time I was terminally unique, now this shared experience is something you can practically smell on early 20 year old gays.
So funny that at the time I was terminally unique, now this shared experience is something you can practically smell on early 20 year old gays.
Feb 8, 2024
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🕰by @artifaxing on instagram.
“ It’s 2025 as I write this, and I’m holding what would’ve been seen as a supercomputer just 50 years ago in the palm of my hand. I can Google any image, take a photo, post it online, and reach millions in seconds. But still… I find myself missing the past. The “good days.” And maybe you do too. For years now, I’ve noticed something. When I scroll, I see grainy VHS clips, blurry digital photos, old games on outdated consoles. And I always ask why. But I know the answer. Everything today feels polished. We’ve got 8K, 160fps, ultra-HD in our pockets. Even the cheapest cameras capture insane quality. But is that a true reflection of us? I don’t think so. We’re drawn to what’s imperfect because we’re imperfect. That raw, nostalgic look feels more real. And especially in moments of uncertainty, people turn to it for comfort. It’s familiar. It feels safe. According to fMRI studies, nostalgia even lights up reward centers in our brain, particularly the medial prefrontal cortex. That’s why you see it everywhere now. People are buying old iPhones just to get the early 2010s look in photos. Brands are tapping into that too. Nostalgia marketing has seen a 20 to 30 percent rise recently. It’s not just media. It’s clothes, logos, design. Minimalism and modernism made everything clean, but in doing so, kind of erased the personality. People want character again. They want imperfection. They want bold, messy, loud. They want to feel something. “
“ It’s 2025 as I write this, and I’m holding what would’ve been seen as a supercomputer just 50 years ago in the palm of my hand. I can Google any image, take a photo, post it online, and reach millions in seconds. But still… I find myself missing the past. The “good days.” And maybe you do too. For years now, I’ve noticed something. When I scroll, I see grainy VHS clips, blurry digital photos, old games on outdated consoles. And I always ask why. But I know the answer. Everything today feels polished. We’ve got 8K, 160fps, ultra-HD in our pockets. Even the cheapest cameras capture insane quality. But is that a true reflection of us? I don’t think so. We’re drawn to what’s imperfect because we’re imperfect. That raw, nostalgic look feels more real. And especially in moments of uncertainty, people turn to it for comfort. It’s familiar. It feels safe. According to fMRI studies, nostalgia even lights up reward centers in our brain, particularly the medial prefrontal cortex. That’s why you see it everywhere now. People are buying old iPhones just to get the early 2010s look in photos. Brands are tapping into that too. Nostalgia marketing has seen a 20 to 30 percent rise recently. It’s not just media. It’s clothes, logos, design. Minimalism and modernism made everything clean, but in doing so, kind of erased the personality. People want character again. They want imperfection. They want bold, messy, loud. They want to feel something. “
Jul 3, 2025
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⭐Windsor, Ontario: it's a Tuesday... and I can't help but day dream of my summers in Italy with my family. No, not in Tuscany.... or Rome... or the Amalfi Coast.... in a small village up on a mountain in the south of Italy, named, Maione. I couldn't tell you the population.... maybe 500 people? a lot less? probably...
While i was born in Canada, my blood is all old world roots. The food, the air, the scenery, it just hits different.
Look around you.... they've tricked you into thinking modern, clean, minimalist esthetic is luxury.
Every new construction build has gray exteriors, gray fake wood flooring, white kitchens and a cookie-cutter lay out that has you thinking you're living in an insane asylum. I mean, you kinda have to be insane if you think spending $1,000,000 on a shit built condo is worth it.
look around you....
everyone is dressed the same, consuming the same content, drinking matcha lattes, doing pilates in their basic, boring brown-colored one piece sets...
streetwear used to mean something.... it was the underground.... it was the push against the status quo....
Today, streetwear means wearing the same esthetic so that you can post it on social media, to become an influencer.
no styles, no tastes... just mainstream streetwear. WTF. that's like an oxymoron.
Look at the state of social media....
most content creators are a copy cat of a copy cat of a copy cat...
we now use the word "trending" as if it has importance...but in my opinion, it just shows you where the sheep are. same audio, same transitions, same cringe content with no meaning. all in the name of vanity. all in the name of more views.
you're all part of the problem. including me. I'm here to change that.
Jul 15, 2025
