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didn’t know there was a name for this style until I saw a tiktok about it. ya know that futuristic water-forward aesthetic of early 2000s software.
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Jan 10, 2024

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cab you came receipts. I’ll definitely check it out
Jan 11, 2024
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Doing a very annoying chime-in here to say that if you like this, you should definitely visit the consumer aesthetics research institute on are.na where this category and many others were originally and lovingly conceived, coined and indexed: https://www.are.na/consumer-aesthetics-research-institute/frutiger-aero-ptg8tgmzbig https://www.are.na/consumer-aesthetics-research-institute
Jan 10, 2024
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my friend told me the name for this a week ago and i felt so nostalgic. frutiger aero is the name of the font that was used in this time period and it’s an encapsulation of the early 2000’s/2010’s aesthetic, specifically early technology & big chunky microsoft computers & the typeface/ui that was commonly used back then (think desktop backgrounds~ lots of green/blue/white and naturalistic scenes). **also made a spotify playlist of songs that give me this specific vibe it’s linked above!
Apr 9, 2025
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I just started getting into this Frutiger Aero stuff, and it's pretty dang cool! Are there any similar aesthetics you'd recommend?
Jan 25, 2025
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things like frutiger aero or those old “futuristic” looks in media looked so cool and i kinda wish we went down that road
Mar 3, 2025

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I’m trying to do this more in life and feel like it’s helping me get ahead. There’s nothing to lose. Sing that song at karaoke. Wear those pants you’re not sure about. Ask the clarifying question.
Jan 9, 2024
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it’s hard not to mythologize this guy.
-founding member of SALEM -dated lana del rey -seemingly always on a side quest in a remote location
who is he and what does he want from us?
Jan 24, 2024