i think it’s paired with anti-intellectualism - we’re getting to a place where nearly everyone wants immediate gratification so they need a constant stream of consumption. i think this is particularly true in capitalist countries and in the west. i do think superficial interests in culture by the masses are the historical norm, partly bc historically that media was often the most accessible, but i think, combined, the internet and trends changing so rapidly nowadays has exacerbated the issue. everything is cheapened, there’s little respect for craft or appreciation of Doing.
many people want everything fast fast fast, so it’s tiktok instead of movies, AI summaries instead of books, chatgpt instead of research (or simply google), fast fashion to keep up with trends, etc. many of us are privileged enough to be able to access an impossible amount of information through the internet and yet so many people are simply using that resource to mindlessly consume whatever content.
also, with the internet i feel we’ve lost subcultures’ uniqueness because it’s easier to find them - you can quickly learn about the symbolic aspects of basically any subculture and adopt those (ie fashions, slang, media) without having a personal relationship with whatever community it is. which basically means (tongue-in-cheek) we’re in a poser renaissance.
i think as living conditions gets worse for most people, there’s a lower ability to think as clearly and increased desire to escape, so most of the people who can live so mindlessly, do it.
plus throw in the American dream (which i think is just the myth of success that exists in all capitalist societies) and there’s this other group of people who prioritize “hustle culture” or whatever and that takes up time they could’ve used to really engage with art, film, reading, etc (alienation as the other Marx once said lol). which is its own unique depreciation of art and scholarship!
in his essay on ur-fascism, umberto eco notes the opposition to most artistic and intellectual pursuits as an aspect of fascism (which we can observe in the right-wing movements of many countries today), in part that, to fascists “thinking is a form of emasculation. Therefore culture is suspect insofar as it is identified with critical attitudes.”