In the midst of the mental health boom, where we find a diagnosis for everything—so the mental health industry can sell us drugs, but also apps and programs to be "better," "get better," be your "optimized self" (because at the end of the day, aren't we always on this search for longing, belonging, and being "worth it," or what's always behind that, being loved?). But do we have to worth it? For whom? According to whom? Under which standards? What a capitalistic way to trap us all. It wasn't enough to commodify the world and everything in it. Now, we've found a way to commodify our minds. Our thoughts. Our feelings. Our identity, our very souls. And the funny thing is, we believe it's "just us." That we can escape from that. "Lo absurdo es que no nos parezca un absurdo," he would say.